Clinical
Background
Clinical Physiologist
Developed a strong foundation in human performance, behaviour and outcomes.
GET TO KNOW ME
Commercial leader.
Strategic advisor.
Human-centred by choice.
I help MedTech companies create commercial success through strong teams, clear strategy and a people-first approach that drives engagement, retention and results.
MY MOTTO
Live for today,
be better than yesterday.
be better than yesterday.
MY STORY
From the clinic to commercial leadership.
A journey driven by curiosity,
passion and purpose.
My background in clinical physiology gave me a deep understanding of people, performance and outcomes — a foundation that led me into MedTech, where I found the perfect blend of science, strategy and real-world impact. I've since built my career in commercial leadership across Europe, the US and Australia, helping businesses grow by creating environments where people do their best work.
I believe success is built on trust, clarity and shared purpose. When you invest in your people, support their growth and give them the right conditions to thrive, they stay engaged, take ownership and deliver exceptional results — together.
QUALIFICATIONS & LEADERSHIP CREDENTIALS
Bachelor of Science
Sports Science
Bachelor of Science
Clinical Physiology
MBA
Master of Business Administration
CMgr MCMI
Chartered Manager
Member of the Chartered Management Institute
Member of the Chartered Management Institute
Leadership
Development Ongoing executive education and leadership training
Development Ongoing executive education and leadership training
MY CAREER JOURNEY
Clinical
Early Commercial
Career
Moved into MedTech Sales & Technical roles
Building commercial expertise and market insight.
Commercial
Leadership
Leading teams and markets across the UK, Europe and international markets. Driving growth and organisational performance.
Executive
Leadership
Head of Europe
Vice President roles
P&L responsibility and cross-functional leadership.
Strategic
Advisor
Now supporting businesses with strategic clarity, commercial growth and leadership development.
HEALTH, SPORT & OUTDOORS
Active by Choice
Running ultra marathons and competing in endurance events.
Love the Outdoors
Hiking, exploring new places and recharging in nature.
Health & Wellbeing
High emphasis on physical and mental health to perform at my best.
Sustainable Habits
Building daily habits that support energy, focus and long-term wellbeing.
WHAT I BELIEVE
People First
Great organisations are built on trust, respect and genuine care.
Purpose and Performance
When people understand the why, performance follows.
Empower and Trust
Give people clarity, autonomy and support — they will rise to the challenge.
High Standards
Set the bar high, lead by example and never stop improving.
WHAT DRIVES ME
“
I’m energised by solving complex problems, building strong teams and helping businesses achieve their potential.
Outside of work, I value balance – staying active, spending quality time with my family and dog, and continually challenging myself to grow.
”
Let’s build what’s next.
If you’re looking for an experienced partner to help you enter, grow or transform in Europe, let’s start a conversation.